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Now nearing its sixtieth printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world.

Now nearing its sixtieth printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity--like all great breakthroughs--Porter's... Read Full Overview

Éste es un libro pionero en acercar el pensamiento económico a los líderes de empresa y proporcionar a la estrategia de negocios una fundamentación firme en la teoría económica. En esta obra, Porter analiza cinco factores para evaluar las características de un sector industrial... Read Full Overview