Competitive Marketing (RLE Marketing): A Strategic Approach

By John O'Shaughnessy

First published in 1984 to wide acclaim, John O'Shaugnessy's best-selling introduction to marketing strategy has become a standard text for students and practitioners alike. It combines analytical depth and breadth of coverage to present a comprehensive review of the theory and practice of marketing in a competitive environment.

• Format: Paperback
• Language: English
• ISBN: 1138971383
• ISBN13: 9781138971387
• Release Date: November 2015
• Publisher: Routledge
• Length: 766 Pages
• Weight: 2.96 lbs.
• Dimensions: 1.5" x 7.4" x 9.7"