Competitive Intelligence: A Guide to Your Organization's Survival

by Michelle Cook and Curtis Cook

Competitive intelligence and analysis are essential elements of any business marketing and business strategy in today's competitive marketplace. In order to understand the business environment and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0749433124
• ISBN13: 9780749433123
• Release Date: November 2000
• Publisher: Kogan Page
• Length: 263 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.7" x 6.0" x 9.2"

Customer Reviews

CI for Beginners

Being a newcomer in this field, I found the book is very well strucutred that makes easy to digest the concepts of CI. It gives a new perspective especially in information work for professionals(e.g. librarian,info officer). Eventhough it may seemed similar to the functions of gathering of data/info, organizing and disseminating, the part which describes analysis-turning information into intelligence is something new and refreshing. It can be applicable to the existing library environment.