Competitive Communication: Classical Rhetoric for Modern Business (College Custom Series)

By Barry Edward Eckhouse

Competitive Communication offers the first full-length treatment of the classical art of rhetoric with applications to the day-to-day needs of modern managers. Based on the belief that clearly... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0070189307
• ISBN13: 9780070189300
• Release Date: January 1994
• Publisher: McGraw-Hill Companies
• Length: 419 Pages
• Weight: 1.01 lbs.

Customer Reviews

This Book Made Us One Million Dollars

Dr. Eckhouse presents insights and lessons that allow the professional to communicate effectively and enhance differentiation from the competition. The principal engineers of our professional engineering practice have used the techniques he describes in his book to structure proposals and firm deliverables that have: enhanced customer satisfaction, increased our repeat business from existing customers by more than 50%, and garnered over $1 million in design and project fees in the last 4 years. There are many marketing and professional practice books that present outstanding case study information on enhancing communication and marketing for engineering and design professionals. And they make for fine reading; however, Dr. Eckhouse's book shows you specifically how you can integrate his communication principles into any business you run today. I strongly recommend this book to any professional looking to differentiate themselves from their competition or increase project revenues.