Competitive Advantage Through Information Technology

By Jack D. Callon

Can be used in an Management Information Systems, or Corporate Information Systems, or Executive Information Systems course. This project-based text focuses on using information technology (IT) for a competitive advantage, and has a global emphasis. Students analyze real companies, develop competitive strategies, and analyze case studies.

• Format: Hardcover
• Language: English
• ISBN: 0070112509
• ISBN13: 9780070112506
• Release Date: December 1995
• Publisher: McGraw-Hill/Irwin
• Length: 370 Pages
• Weight: 1.75 lbs.
• Dimensions: 9.4" x 0.9" x 7.5"