Competitive Advantage of Customer Centricity

By Sathit Parniangtong

Book Overview

This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 9811351384
• ISBN13: 9789811351389
• Release Date: December 2018
• Publisher: Springer
• Length: 330 Pages