Competing with the Retail Giants: How to Survive in the New Retail Landscape

by Kenneth E. Stone

Book Overview

Written by an economist who has been tracking the impact of superstores on small businesses for five years. Stone has conducted more than 200 seminars on his research for community groups and trade... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0471054429
• ISBN13: 9780471054429
• Release Date: February 1995
• Publisher: Wiley
• Length: 272 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"

Customer Reviews

Retailers can do the good stuff the big guys forget.

Kenneth Stone has the seal of approval, he "walks the talk". While not actually having been in retail (big black mark) he has been sufficiently close and "walked in their shoes" to have a credible list of suggestions and yes, big guy beater ideas.