Competing in Emerging Markets: Cases and Readings

By Hemant Merchant

Given the increasing prominence of emerging markets, a sophisticated understanding of their perils and promises is crucial for the growth of companies. This groundbreaking book provides an essential set of readings and case studies that will facilitate a much-needed fundamental rethinking about drivers of successful, as well as unsuccessful firm
conduct in these markets.

• Format: Hardcover
• Language: English
• ISBN: 0415399491
• ISBN13: 9780415399494
• Release Date: October 2007
• Publisher: Routledge
• Length: 252 Pages
• Weight: 1.47 lbs.
• Dimensions: 0.8" x 7.3" x 10.3"