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Business & Investing Books > International Business Books > Competing in Emerging Markets: Cases and Readings
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Competing in Emerging Markets: Cases and Readings 0415399505 Book Cover

Competing in Emerging Markets: Cases and Readings

Edition Description

This groundbreaking book provides an essential set of readings and case studies that facilitates a much-needed fundamental rethinking about drivers of successful as well as unsuccessful firm conduct in Emerging markets, and about the role of sophisticated but (usually) poorly-serving...

Edition Details
Format:Paperback
Language:English
ISBN:0415399505
Format: Paperback
Condition:
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