Comparative Study of Integrated Marketing Communication and Online Marketing

By Sonika Arora

Introduction to Online Marketing

1 What is Integrated Marketing?

Online Marketing is the art and science of selling products and/or services over

digital networks, such as the Internet and cellular phone networks.

The art of online marketing involves finding the right online marketing mix of

strategies that appeal to your target market and will actually translate into sales.

The science of online marketing is the research and analysis that goes into both

choosing the online marketing strategies to use and measuring the success of those

online marketing strategies.

• Format: Paperback
• Language: English
• ISBN: B09Y93J5NV
• ISBN13: 9798210244789
• Release Date: April 2022
• Publisher: Maharaja Ganga Singh University
• Length: 234 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"