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Comparative Price Advertising
Edition Description
Comparative Price Advertising by Kent B. Monroe provides an insightful exploration into the impact of comparative advertising on consumer behavior and decision-making. This book delves into how price comparisons influence perceptions of value, fairness, and quality while shedding...
Edition Details
Format:Paperback
Language:English
ISBN:1636513468
Format: Paperback
Condition:
$
80.28
Comparative Price Advertising
Edition Description
Comparative Price Advertising by Kent B. Monroe provides an insightful exploration into the impact of comparative advertising on consumer behavior and decision-making. This book delves into how price comparisons influence perceptions of value, fairness, and quality while shedding...
Edition Details
Format:Hardcover
Language:English
ISBN:1636513476
Format: Hardcover
Condition:
$
97.51
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