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Comparative Advertising: History, Theory, and P...
By Fred Beard
Edition Description
From auto insurance to ready-to-eat soups and satellite TV services, both national and local advertisers in the United States--and increasingly around the world--invest a great deal of time and money on ads and campaigns in which they directly identify their competitors or refer...
Edition Details
Format:Paperback
Language:English
ISBN:1498560342
Format: Paperback
Condition:
$
59.25
Comparative Advertising: History, Theory, and P...
By Fred Beard
Edition Description
Comparative advertisements--the kind that refer to "the other guys" or actually identify competitors by name--can be tremendously successful, or lead to a marketing disaster. The History, Theory, and Practice of Comparative Advertising reveals the possibilities and pitfalls...
Edition Details
Format:Hardcover
Language:English
ISBN:1498560326
Format: Hardcover
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