Are your people just doing a job, or do they bring the maniacal focus and missionary zeal of a crusader to the game? What inspires impassioned employees to come to work fully awake, fully engaged, firing on all cylinders?What causes people to keep going when the critics fire arrows at new ideas and the demons of self-doubt set in? What compels people to change?Experience the cultures of some of the most admired companies in the world and you quickly get a sense that employees are caught up in a noble, heroic cause that touches them at a deep emotional level-something that transcends profitability and the bottom line. They believe their products and services have great social value.The emotional connection they have with this larger cause unleashes a powerful flow of PASSION, PRIDE, PERSEVERANCE, AND PRODUCTIVITY.The Healthy Home Company is a revolutionary company of like-minded people who are transforming lives one home and one family at a time with home products that are toxic free. This book shows you how the Company is inspiring a movement. People opt-in to movements. Movements breed commitment; not compliance. And commitment is the catalyst to insights, initiative, and ingenuity.Kevin & Jackie Freiberg
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