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Communications marketing et image de marque pour les produits pharmaceutiques
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Communications marketing et image de marque pou... [French] 6205317338 Book Cover

Communications marketing et image de marque pou... [French]

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Edition Description

L'objectif de cet ouvrage est de souligner et d'?valuer l'importance de la cr?ation d'une marque forte par le biais de communications marketing efficaces au cours du cycle de vie des produits pharmaceutiques. Le d?veloppement d'une feuille de route strat?gique de messages au...

Edition Details
Format:Paperback
Language:French
ISBN:6205317338
Format: Paperback
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