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The Philippines has a sophisticated cellular phone industry and a high concentration of users. As of 2008, there are about 67.9 million cellular phone subscribers in the Philippines. Text messaging is a popular form of communication and has fostered a culture of quick greetings and forwarded jokes among Filipinos. The Philippine Long Distance Telephone Company commonly known as PLDT is the leading telecommunications provider. Estimates for internet penetration in the Philippines vary widely ranging from a low of 2.5 million to a high of 24 million people. This book studies popular communication modes in the Philippines including Sun Cellular, Global Destiny Cable, Friendster, Express Telecom, and Red Mobile.
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