Communication Yearbook

Communication Yearbook 18 continues the tradition of publishing outstanding original scholarship by the foremost authorities in the field. Part I focuses on cognitive approaches to the study of human communication, examining topics such as the formation of interaction goals, cognitive models of message production, mindfulness and mindlessness in message processing, and attention to televised messages. Part II focuses on the communicative management of health and environmental risks, featuring chapters examining the design of effective messages concerning health risks, case studies of corporate environmental communication, and critical analyses of classical approaches to risk communication. Section III explores important ways in which people are connected through diverse forms of communicative behavior, including conversational interaction, supportive relationships, electronic mail systems, and ideologies. Commentaries in each section provide alternative perspectives on the state of research, extend issues of significance, and help engage the reader with contemporary debates. Comprehensive and far-reaching, the Communication Yearbook 18 is essential reading for all researchers, scholars, and students in all communication areas.

• Format: Hardcover
• Language: English
• ISBN: 0803959257
• ISBN13: 9780803959255
• Release Date: October 1994
• Publisher: SAGE Publications, Inc
• Length: 526 Pages
• Weight: 1.96 lbs.
• Dimensions: 9.5" x 1.3" x 6.5"