Communication Strategy of the Benetton Group

By Suel Kuboj

This thesis explains what communication is and present its tools and strategies, which is necessary to illustrate the communication strategy of the Benetton Group, how it was in the past and how it is... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 363946334X
• ISBN13: 9783639463347
• Release Date: March 2013
• Publisher: AV Akademikerverlag
• Length: 96 Pages
• Weight: 0.33 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"