Communication Strategies for Corporate Leaders: Implications for the Global Market

By Apoorva Bharadwaj and Pragyan Rath

This volume:

Develops persuasion strategies based on argumentation tactics derived, for example, from legal cross-examination.

Introduces 'problematisation' and 'deconstruction' as effective communication tools

Positions business writing methods as taxonomical tenets that can help tackle complex business scenarios.

• Format: Hardcover
• Language: English
• ISBN: 1138047910
• ISBN13: 9781138047914
• Release Date: November 2017
• Publisher: Routledge India
• Length: 284 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.9" x 5.6" x 8.7"