Communication Research Methodology: A Strategic Approach to Applied Research

by Cheryl Campanella Bracken, Elizabeth Babin, Gary Pettey, et al.

This introduction to communication research methods takes the student from the conceptual beginnings of a research project through the design and analysis. Emphasizing the correct questions to ask and how to approach the answers, authors Gary Petty, Cheryl Campanella Bracken, and Elizabeth Babin approach social science methods as a language to be learned, requiring multiple sessions and reinforcement through practice. They explain the basics of...

• Format: Paperback
• Language: English
• ISBN: 0415507448
• ISBN13: 9780415507448
• Release Date: March 2017
• Publisher: Routledge
• Length: 198 Pages
• Weight: 0.84 lbs.
• Dimensions: 0.6" x 6.8" x 9.6"