Communication Land Mines! 18 Communication Catastrophes and How to Avoid Them

By Marty Clarke

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• Format: Paperback
• Language: English
• ISBN: 1893095193
• ISBN13: 9781893095199
• Release Date: March 2003
• Publisher: Liberty Publishing Group
• Length: 224 Pages
• Weight: 0.85 lbs.

Customer Reviews

Fantastic!

I've had the opportunity to see Marty Clarke speak and won this book at the event. This book is a must read! It rings unbelievably true, but Marty has a way of making a point that is darkly amusing - laugh out loud funny and necessary to anyone who communicates in business.

Practices For Everyone, Not Just In Sales

Marty Clarke's years of experience as both seller and buyer can directly benefit anyone who reads this book and applies the lessons he outlines. In the particularly succinct, humorous and sharp style that is unique to Marty, the reasons behind the land mines are covered along with how to avoid or, when necessary, lessen their damaging effects. I've also found his `Worth Repeating' summaries to be very useful in their own right as quick reference reminders when I need to refresh the lessons. Like many things, it boils down to practicing common sense and extending common courtesies, useful in everything beyond the sales environment that is the context of the book. Marty doesn't go in to the buyers' land mines, but his `Leadership Land Mines' is an excellent companion piece to this one.Leadership Land Mines! 8 Management Catastrophes and How to Avoid Them

gems of information for the b2b sales world

Valuable gems of information on communication gaffes that should be corrected in the B2B sales world. Best nuggets for me included removing "call me back" from my vocabulary; avoid handing Mr. or Mrs. Whizbang a "to-do" list, and why scribbling notes in margin of your day planner don't count. A quick read of this book will help set you apart from the amateurs.

I wish!

I wish every business person would read this book and require it to be read by everyone they hire.I am continuously amazed by the lack of basic communication skills, not only by recent graduates, but, in some cases, by successful business people.I believe Chapter nine, on grammar and spelling, could be a significant help to most TV newscasters.This is easy to read, but contains lessons that we all could benefit from (from which we could all benefit!).

So great I read it twice!

Not only have I read it twice, I am buying another copy for a client. This book is sharp, true, and funny. My favorite part is on agreed upon next steps. Marty says not having them is just "visiting". I am using these agreed upon next steps as a prerequisite for more time investment. This has helped my sales effectiveness measureably. When they're difficult, my radar for a time waster is on RED ALERT. Thanks, Marty for a great book. Seeing you speak was a great treat as well.