Communication in Political Campaigns: Functional Analysis of Election Messages

By Benoit

This book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public office. It discusses medium (e.g., speeches TV spots, debates, social media), sources of campaign messages, context (e.g., primary vs. general campaign), audience (voters and how they process messages), news coverage of election campaigns, and non-presidential and non-U.S. election messages.

• Format: Paperback
• Language: English
• ISBN: 1433188074
• ISBN13: 9781433188077
• Release Date: April 2022
• Publisher: Peter Lang Inc., International Academic Publi
• Length: 326 Pages
• Weight: 0.99 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"