Communication for Development in the Third World: Theory and Practice for Empowerment

By Srinivas R. Melkote

Book Overview

This completely revised edition builds on the framework provided by the earlier text. It traces the history of development communication, presents and critiques diverse approaches and their proponents, and provides ideas and models for development communication in the new century.

• Format: Paperback
• Language: English
• ISBN: 0761994769
• ISBN13: 9780761994763
• Release Date: May 2001
• Publisher: SAGE Publications, Incorporated
• Length: 424 Pages
• Weight: 1.18 lbs.
• Dimensions: 0.9" x 5.0" x 8.0"

Customer Reviews

Very helpful

Dr. Melkote does an excellent job of tracing the history of how communication was used in developing nations. At the end of the book he presents a paradigm shift that is more facilitative than top down in nature. It calls for greater involvement among the people being helped in the process of development. The value of the book is confirmed by Everett Rogers, who wrote in the foreword, "I learned a great deal from reading it." This is from one of the top experts in the field.