Communication Design and Branding: A Multidisciplinary Approach

Book Overview

This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.

• Format: Hardcover
• Language: English
• ISBN: 3031353846
• ISBN13: 9783031353840
• Release Date: August 2023
• Publisher: Springer
• Length: 362 Pages
• Weight: 1.75 lbs.
• Dimensions: 0.8" x 6.2" x 9.4"