Communication Consultants in Political Campaigns: Ballot Box Warriors

by Robert V. Friedenberg

Book Overview

We will never know the precise identity of America's first political consultant. It is likely that candidates were seeking favorable coverage in colonial newspapers as early as 1704; it is also likely that by 1745 candidates were using handbills and pamphlets to augment press coverage of campaigns; and we know that one successful candidate, George Washington in 1758, purchased refreshments for potential voters. These traditional approaches to winning...

• Format: Paperback
• Language: English
• ISBN: 027595207X
• ISBN13: 9780275952075
• Release Date: October 1997
• Publisher: Praeger
• Length: 240 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.5" x 6.2" x 9.3"