Communication and Mass Media: Culture, Domination and Opposition

By Graham Knight

The goal of this book is to inform readers about the workings of various mass media so that they may use them in a more critical way. The author examines how the mass media are organized, how mass media content is produced and how the mass media create meaning and construct reality. The text is divided into two parts: the first part reviews several theoretical models while the second part deals with empirical analysis.

• Format: Paperback
• Language: English
• ISBN: 0133768074
• ISBN13: 9780133768077
• Release Date: October 1996
• Publisher: Pearson Canada