Communication and Channel Systems in Tourism Marketing

By Muzaffer Uysal and Daniel Fesenmaier

Book Overview

What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a specific region? This resource provides new insight into these important questions and more on developing tourism marketing strategies using the key factors of communication and channel systems. Communication and Channel Systems in Tourism Marketing features both conceptual and applied research which provides an excellent base for tourism marketers and destination planners to evaluate and improve their overall tourism marketing programs. Tourism and hospitality scholars discuss communication distribution channels, media selection, information needs and sources, importance of travel brochures and slogans, brochure design, and the effectiveness of communication messages in tourism marketing.

• Format: Paperback
• Language: English
• ISBN: 1560245816
• ISBN13: 9781560245810
• Release Date: March 1994
• Publisher: Routledge
• Length: 274 Pages
• Weight: 0.90 lbs.
• Dimensions: 9.0" x 0.6" x 6.0"