Communication and agribusiness

Bys: Reis Milagres, Christiane and R. Carvalho, Ana Luiza

This book reports on the positive results achieved by Canchim Barro Branco with the implementation of an Integrated Business Communication Plan (PICE). The history of the breeding farm specialising in genetics for the Brazilian Canchim beef cattle breed, located in Merc s, Zona da Mata Mineira, proves the strategic potential of organisational communication in agribusiness management and serves as an incentive for other small and medium-sized rural producers to invest in this tool.

• Format: Paperback
• Language: English
• ISBN: 6209170269
• ISBN13: 9786209170263
• Release Date: October 2025
• Publisher: Our Knowledge Publishing
• Length: 56 Pages
• Weight: 0.19 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"