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Communicating with the Multicultural Consumer: ...
Edition Description
Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance of theoretical and practical perspectives,...
Edition Details
Format:Paperback
Language:English
ISBN:082048119X
Format: Paperback
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Communicating with the Multicultural Consumer: ...
Edition Description
Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance of theoretical and practical perspectives,...
Edition Details
Format:Hardcover
Language:English
ISBN:1433102048
Format: Hardcover
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