Communicating When Your Company Is Under Siege

By Marion K. Pindsdorf and Marion Pinsdorf

Marion Pindsdorf's prescription to prevent a corporate disaster is: when public health and safety are involved, tell it all and tell it fast. This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public relations expert that is packed with information on working with the media during a corporate public crisis. Pindsdorf uses specific cases as examples of how to and how not to handle public relations during a crisis.

• Format: Paperback
• Language: English
• ISBN: 0823217841
• ISBN13: 9780823217847
• Release Date: March 1999
• Publisher: Fordham University Press
• Length: 171 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.9" x 5.9" x 8.9"

Customer Reviews

A truly pioneering work

Dr. Pinsdorf (the author) was a professor of mine many years ago in Fordham University's MBA program, one of the few MBA schools in the country offering concentrations in disciplines of interest to folks working in entertainment. She taught a PR/Crisis Mgmnt class and used this book in the syllabus. The book is really brilliant in the way it outlines the unraveling of critical situations like the Tylenol scare and the Exxon Valdez oil spill. Perhaps more importantly, it does a great job of identifying critical decision points in these crises that shaped short and long-term outcomes for the company/brand. Highly recommended.