Communicating in a Crisis: Risk Communication Guidelines for Public Officials

By Substance Abuse and Mental Health Services Administration (SAMHSA)

The purpose of this primer is to provide a resource for public officials on the basic tenets of effective communications generally and on working with print, online, broadcast, and social media specifically. This guide focuses on the following areas: - A brief orientation and perspective on the media for public officials, including discussion of how the media thinks and works, and on the public as the end-recipient of information - Techniques for responding to and cooperating with the media in conveying information and delivering messages before, during, and after a public health crisis - Tools of the trade of media relations and public communications - Strategies and tactics for addressing opportunities and challenges that may arise as a consequence of communications initiatives

• Format: Paperback
• Language: English
• ISBN: 1678031585
• ISBN13: 9781678031589
• Release Date: March 2020
• Publisher: Lulu.com
• Length: 46 Pages
• Weight: 0.29 lbs.
• Dimensions: 0.1" x 8.5" x 11.0"