Communicating Globally: Intercultural Communication and International Business

By Susan S. Easton, Wallace V. Schmidt, William J. Wardrope, et al.

Book Overview

Communicating Globally: Intercultural Communication and International Business uniquely integrates the theory and skills of intercultural communication with the practices of multinational organizations and international business. Authors Wallace V. Schmidt, Roger N. Conaway, Susan S. Easton, and William J. Wardrope provide students with a cultural general awareness of diverse world views, valuable insights on understanding and overcoming cultural differences, and a clear path to international business success.

Key Features

Offers an interdisciplinary view: The authors draw on a variety of sources, including important intercultural and organizational theories in the intercultural communication and international business disciplines.Provides an innovative perspective: This book presents cutting-edge viewpoints on cosmopolitan communication, global leadership, cultural synergy, and the dynamic processes affecting international business.Presents an integrated, action-oriented framework: The integrated framework for understanding intercultural communication and international business focuses on essential principles and practices necessary for developing a cosmopolitan orientation. Introduces different ways of conducting business around the world: The text provides insights into "doing" business abroad by examining significant geographic regions and emphasizing cultural themes and patterns, business conduct and characteristics, and emerging trends.Includes a regional resource guide: The authors encourage readers to continue their own cross-cultural or international business research, personally transforming their understanding into individually instructive significance.

Intended Audience

This is an excellent text for advanced courses in intercultural communication, business communication, international business, and organizational communication as found in departments of communication and business.

• Format: Paperback
• Language: English
• ISBN: 1412913179
• ISBN13: 9781412913171
• Release Date: February 2007
• Publisher: Sage Publications, Inc
• Length: 336 Pages
• Weight: 4.70 lbs.
• Dimensions: 0.7" x 6.0" x 8.9"

Customer Reviews

An interdisciplinary review

College-level libraries strong in business and global communications won't want to miss COMMUNICATING GLOBALLY: INTERCULTURAL COMMUNICATION AND INTERNATIONAL BUSINESS. It provides an interdisciplinary review using different business and communication sources to analyze and contrast viewpoints on world communication processes, global leadership, and processes that affect international business. From understanding the processes of communication and miscommunication to insights into how to do business abroad given differing cultural perspectives, COMMUNICATING GLOBALLY offers many important, key concepts essential for global business success.