While "the medium is the message," as defined by communicative theorist Marshall McLuhan, it must be understood and implemented in educational settings. Educators must be aware that how they teach affects what they teach, which affects how students learn. To improve learning potential, the method of communicating learning must be realized, crafted, and delivered in the most beneficial way by educators to reach ultimate results. Communicating Encouragement is a unique five-step approach for educators to enhance how messages are crafted and communicated to students and parents to maximize outcomes and learning potential. These same steps can be applied in general day-to-day interactions so that anyone can have a more positive outlook and better outcomes in their communication.
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