Common Census The Counter-Intuitive Guide to Generational Marketing

By Kenneth Gronbach

Book Overview

No Synopsis Available.

• Format: Paperback
• Language: English
• ISBN: 0971275432
• ISBN13: 9780971275430
• Release Date: January 2005
• Publisher: F.O.G. Publishing, Ford Odell
• Length: 162 Pages
• Weight: 0.46 lbs.

Customer Reviews

WOW....this stuff should be taught at The Harvard Business School!

Common Census is curiously simple, yet profound. If you sell anything, goods or services, this is a must read before ramping up. This study of generational populations reveals why the Ipod is a homerun, and the retirement community, as we know it, will fade away. This quick read has helped me define where the money won't be, and the best generation(s) to market to. You'll want to read it over again! L.L.Bowden

A Unique and Valuable Book

This book provides insight into an essential aspect of marketing that is often overlooked or even totally ignored by the mainstream media and society in general, namely the economic ramifications of the sizes and "personalities" of the different U.S. generations. Numerous statistics, relevant examples from the past, and predictions for the future are presented in a way that is engaging and thought-provoking. I would highly recommend this book to anyone who is serious about making money, or just interested in better understanding our economy and where it is headed.

An Undistractable

One honest point put so well in words!!! This book got my complete attention from start to finish, because of the truthfulness of the subject and the clarity of its narration. A whole new yet basic perspective on not just marketing but also our day to day activity. Couldnt put the book down even with a 6 month old around....

Common Census

The author is right on target. This made me acutely aware that many of my own beliefs were based more on what I have been fed by the media than on the hard facts. Gronbach has an interesting style that is often tongue in cheek. I read it from cover to cover and was fascinated by his statistics. It was great to have a chance to read something that was both fun and enlightening.

Predicting the Future Made Easy

I used to think predicting the future was difficult. I was in awe of people who could do it. Then I read Kenneth W. Gronbach's book on Generational Marketing, "Common Census," and all of a sudden I got a heck of a lot smarter. As Ken says, "Do the math." In an informative, eye-opening (you'll spend a lot of time muttering, "Boy, that makes a lot of sense.") easy-to-read style, Ken takes you through America's populations shifts of the last one hundred years to show how trends are created; economically, socially and politically. Everything from why certain products will or will not sell to; should you be worried about the rise of crime. A great tutorial on generational marketing that just explodes so many media created myths.