Commodity Marketing: Strategies, Concepts, and Cases

Book Overview

Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 3030906566
• ISBN13: 9783030906566
• Release Date: April 2022
• Publisher: Springer
• Length: 425 Pages
• Weight: 1.73 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"