Commodity Advertising: The Economics and Measurement of Generic Programs

By Olan D. Forker, Ronald Ward, Ronald W. Ward

Explores how advertising money is raised and spent, the economic effectiveness of commodity promotions and the differences between commodity and brand advertising. Forker and Ward evaluate the legislation, assessment rates and refund provisions of federal commodity promotion programmes.

• Format: Hardcover
• Language: English
• ISBN: 002910405X
• ISBN13: 9780029104057
• Release Date: June 1998
• Publisher: Lexington Books
• Length: 294 Pages
• Weight: 1.45 lbs.