Commoditization and the Strategic Response

By Andrew Holmes

Organizations and those who work within them are under attack from the increasingly pervasive impacts of commoditization. With little to distinguish one company's products and services from another or... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 056608743X
• ISBN13: 9780566087431
• Release Date: February 2008
• Publisher: Routledge
• Length: 244 Pages