Commercialisation and Innovation Strategy in Small Firms: Learning to Manage Uncertainty

by Tim Mazzarol, Sophie Reboud, Delwyn Clark

Applies theory to practice by presenting original conceptual models that have been developed in seminars and workshops as well as real-world situations
Sets out what assessments entrepreneurs should make to decide whether an identified opportunity is viable
Provides new insights into the factors influencing managerial decision-making in relation to commercialisation within small firms

• Format: Hardcover
• Language: English
• ISBN: 9811926506
• ISBN13: 9789811926501
• Release Date: July 2022
• Publisher: Springer
• Length: 488 Pages
• Weight: 1.97 lbs.
• Dimensions: 1.1" x 6.1" x 9.2"