Commercial Culture: The Media System and the Public Interest

by Leo Bogart

Book Overview

American mass media are the world's most diverse, rich, and free. Their dazzling resources, variety, and influence arouse envy in other countries. Their failures are commonly excused on the grounds that they are creatures of the market, that they give people what they want. 'Commercial Culture' focuses not on the glories of the media, but on what is wrong with them and why, and how they may be made better. This powerful critique of American mass communication...

• Format: Hardcover
• Language: English
• ISBN: 1138520799
• ISBN13: 9781138520790
• Release Date: January 2018
• Publisher: Routledge
• Length: 416 Pages
• Weight: 1.59 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"

Customer Reviews

Quite simply the best critique of mass media ever.

If you want to understand the relationship between advertising and mass media, this is the book you need to read. Dr. Bogart's basic thesis is that media is so central to our lives that its future direction should not be left exclusively to the marketplace. This proposition may surprise some considering Dr. Bogart spent most of his working career as a advertising strategist and market researcher. This book will have a permanent - and prominent - place in your library