Commercial Culture: The Media System and the Public Interest

By Leo Bogart

Book Overview

This critique of the American commercial media comes from a writer who has wide experience in both the media business and in academia. Bogart explores how commercial demands affect the substance and form of American media, and argues that the future of the media should not be left to market forces.

• Format: Paperback
• Language: English
• ISBN: 0765806053
• ISBN13: 9780765806055
• Release Date: January 2018
• Publisher: Routledge
• Length: 416 Pages
• Weight: 1.38 lbs.
• Dimensions: 1.2" x 6.1" x 9.0"

Customer Reviews

Quite simply the best critique of mass media ever.

If you want to understand the relationship between advertising and mass media, this is the book you need to read. Dr. Bogart's basic thesis is that media is so central to our lives that its future direction should not be left exclusively to the marketplace. This proposition may surprise some considering Dr. Bogart spent most of his working career as a advertising strategist and market researcher. This book will have a permanent - and prominent - place in your library