The Commercial Appropriation of Personality

by Huw Beverley-Smith

Book Overview

Commercial exploitation of attributes of an individual's personality (name, voice and likeness) is characteristic of modern advertising and marketing. This volume provides a framework for analyzing... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0521052521
• ISBN13: 9780521052528
• Release Date: February 2008
• Publisher: Cambridge University Press
• Length: 404 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"