Coming out of the Closet: Exploring LGBT Issues in Strategic Communication with Theory and Research

Book Overview

This edited volume shares research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal (e.g., practitioners and employees) and external (e.g., consumers, activists) stakeholders from the LGBT community. Chapters highlight a significant change in the focus of strategic communications and the struggle of practitioners.

• Format: Paperback
• Language: English
• ISBN: 1433119498
• ISBN13: 9781433119491
• Release Date: April 2013
• Publisher: Peter Lang Inc., International Academic Publi
• Length: 280 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.7" x 5.8" x 8.7"