Comeback

by Paul Ingrassia

Book Overview

In Comeback, Pulitzer Prize-winners Paul Ingrassia and Joseph B. White take us to the boardrooms, the executive offices, and the shop floors of the auto business to reconstruct, in riveting detail,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0671792148
• ISBN13: 9780671792145
• Release Date: September 1994
• Publisher: Simon & Schuster
• Length: 496 Pages
• Weight: 1.80 lbs.
• Dimensions: 1.5" x 6.5" x 9.6"

Customer Reviews

Incredible read.

This book proved to be an eye opener on American cars. I had always thought it was shoddy workmanship that caused their demise. I am more than chastened to see how wrong I was. It was marketing and engineers being replaced by bean counters. This is a must read and very entertaining and accurate. Reality vs. the hype that most of us apply to the reasons for the downfall are corrected in this terrific look at the Industry.

An interesting historical perspective

Provides an interesting historical perspective on a failing industry that turns itself around only to make the same mistakes again. The book provides an excellent insight into the auto industry of the early 90's and you provide the epiloge. It would be like reading a vintage book that offered a look into the politics that lead up to WWII in about 1946.

great book!

This book is excellent. It reads like a novel -- managers and executives are described in terms of their personalities and their accomplishments/failures. The "plot" progresses from the early 1980s when Honda entered the American automobile market to the mid-1990s when the Big Three finally got their stuff together and cameback from near failure to become true competitors again. I would recommend this book as a must-read to anyone interested in the automobile industry and a good read for anyone else.

Detailed account of American Industry and Pride gone wrong

This book was spectacular: the amount of detailed facts combined with unprecedented inside information never before gathered from the dungeons of the Big Three amount to a fascinating account of greed, complacency, and eventually recovery. Some of the information contained therein will make the hair on the back of one's neck stand in disgust or elation. Anyone who is interested in automobiles or American Industry or who just wants a good read should pick up this book.

Great Book

This is the best book on the American automobile industry I have ever read! Full of interesting details on where the big three went wrong and their spectacular comeback. A can't put it down book!