The Color Connection: From a Retailer's Perspective

By Joan Callaway

A graphic and photographic representation of the Seasonal Color Harmony theory as it relates to the fashion industry and is being taught by color consultants around the world. This book is an essential reference for designers, buyers, sales associates, as well as consumers who wish to expand their knowledge and refine their style with or without having had their colors painted or draped. For the designer: If the style, fabric and color are in harmony with a seasonal type, the item will be more successful at retail, as well as more successful for the consumer.For the retail buyer: the book shows you how you can improve your buying and reduce markdowns by using the guidelines. The book resulted from the experiences of the author in her women's clothing stores, Tarika, in Davis, Ca. and Sacramento. An awareness of what at the time many thought was just a fad improved her buying, increased sales, and reduced markdowns and customer returns. For the sales associate: The Color Connection shows you how to be thought of as more than "just a clerk."For the consumer: The guidelines illustrated in The Color Connection show you how to reduce "closet mistakes", by using your best colors, planning your wardrobe, and developing a personal outer style consistent and in harmony with your inner style. Whether you have already a color fan in your possession or are just beginning to think about having your colors painted or draped, this book will help you refine your style. Much of the book is a composite of theories asthat I have learned through reading, seminars and from having my colors done eight times, including by Suzanne Caygill, author of Color, The Essence of You. Hundreds of illustrations and photographs, as well as text, translate what I have learned and believe to be more fact than fad or fiction - a theory whose time has come.The book is designed as a workbook with plenty of white space for you to add your notes, your sketches, your photos. Make it your own

• Format: Paperback
• Language: English
• ISBN: 1494298651
• ISBN13: 9781494298654
• Release Date: November 2013
• Publisher: Createspace Independent Publishing Platform
• Length: 288 Pages
• Weight: 1.85 lbs.
• Dimensions: 0.9" x 8.4" x 10.9"