Color as a Method of Influence on Consumers

By Gulnara Z. Karimova

The main focus of this book is the use of color in advertising. The theoretical base of this research has been built upon perspectives forwarded by Kandinsky, Scriabin and Elkin who tried to correlate... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3844382666
• ISBN13: 9783844382662
• Release Date: July 2011
• Publisher: LAP Lambert Academic Publishing
• Length: 72 Pages
• Weight: 0.26 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"