Color and Photography.: Techniques, Management and Visual Language of Color

By Ernesto Martínez

When I started teaching photography, I found that many students saw color as something that was "already there." They accepted it, recorded it, but rarely questioned it. Black and white, by contrast, seemed to demand a decision. But color also demands it. And that is the heart of this book.
Color photography is not simply an extension of reality: it is an interpretation. Every tone, every nuance, every chromatic contrast can transform an image into a message, an atmosphere, an emotion. The color is not there by accident. It is to be chosen, understood, managed and narrated.
This book was born as a natural continuation of the first volume: "Art in Black and White", where we explore light as an essential language, but not as its opposite, rather, as its complement. If black and white teaches us to look at light, color teaches us to listen to the atmosphere, to read emotions, to compose with chromatic intention.
Now, color enters the scene not as an ornament, but as a protagonist. Here it is not a matter of learning how to use color, but of learning to "listen to what it says," to "decide when and how to use it," and to "reveal it with intention."
Throughout these pages, we will walk the path from chromatic theory to digital development, from conscious capture to visual narrative. We will explore how color can suggest calm or tension, how it can guide the gaze or break the silence, how it can be technical and poetic at the same time.
This book is designed for photographers who want to go beyond the chromatic instinct. For those who want to understand color as an expressive tool, as a narrative decision, as part of a coherent visual style. You will learn how color works, how it is managed, how it is revealed, and above all, how it is used to tell.
Here you will find fundamentals, techniques, exercises and reflections that will allow you to build images that not only look good, but also say something. Because in photography, color is not only what you see. That's what it feels like. And learning to use it with intention is learning to speak with images. Here you will not find rigid formulas, but flexible tools. You won't find recipes, but paths. Because color, like photography itself, is a way of thinking, of feeling, of deciding.
Throughout these pages, I share what I have learned as a photographer, as an educator, and as an observer of the world. My intention is not to teach how to use color, but to dialogue with it. To turn it into language. To make it part of your visual voice.
Thank you for joining me on this journey. May each chapter help you look deeper, edit with more intention, and create with more emotion.
"Higher Education in Photography" is a modular, didactic and sensitive collection, designed for photographers of all levels who wish to understand not only the "how", but the "why" behind each image. Each volume addresses a specific subject - black and white, color, lenses, exposure, focus, composition, etc. - with technical rigor, pedagogical clarity and a poetic gaze that invites you to feel as much as to learn.
Each book can be read independently or as part of a comprehensive tour. The series is designed to accompany the reader in their evolution as a photographer, from the understanding of light to the construction of their own visual voice. This project was born from the commitment to free education, creative exploration and visual legacy. It is an invitation to look with intention, to create with awareness, and to teach with generosity.

• Format: Paperback
• Language: English
• ISBN: B0BCS7DHZG
• ISBN13: 9798351100425
• Release Date: September 2022
• Publisher: Independently Published
• Length: 180 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"