College Cash: How to Earn and Learn as a Student Entrepreneur

By Van Hutchinson

Entrepreneurship on campus, virtually unheard of five years ago, is fast becoming a megatrend. There are nearly a million people collegeage or younger who now run their own businesses. Van R. Hutchinson, the author of this highly entertaining, readable guide to starting and managing a profitable business during college, is an authority on the subject. His enterprises have run the gamut from lemonade sales at age six to founding schools in Third World countries to writing his first book, Excelling: High School Superstars and How to Become One, originally a high school project.

College Cash offers detailed discussions of a wide variety of student-operated businesses, explaining how they are organized and run effectively. It introduces each chapter with success stories such as that of Dan Bienenfeld of the University of California, whose calendar business topped one million dollars in sales last year. Hutchinson's infectious enthusiasm for the rewards of individual initiative will cajole even the most reluctant coed through the practicalities of business. Ample worksheets, an abundant list of resources, and original ideas for starting new businesses supplement this detailed handbook. College Cash also features imaginative, clever illustrations by John Callahan

.

• Format: Paperback
• Language: English
• ISBN: 0156191504
• ISBN13: 9780156191500
• Release Date: September 1988
• Publisher: Harper Business
• Length: 192 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.7" x 5.3" x 8.0"

Customer Reviews

College Cash : How to Earn and Learn As a Student Entreprene

Van Hutchinson's book is one of the funniest how-to guides I've ever read. The cartoons are hilarious. One of them shows a guy telling the doctor, "It hurts when I go like this," as he pulls out his wallet. Mr. Hutchinson covers a lot of detail but makes it real, because the whole book is based on interviews with dozens of college-age entrepreneurs. It's believable too. They are not all Michael Dells, but range from a perfoming clown to a well-staffed computer upgrade firm, and the various students share their frustrations as well as their successes. I know from my own experience it is tough to take classes and juggle a real-world business. But it's rewarding, and Hutchinson's book helped me in my small business. I give it 5 stars and recommend it highly.