Collaborative Promotions: Optimizing Retail Supply Chains with Upstream Information Sharing

By Daniela Wiehenbrauk

Promotions and Collaboration in Retailing.- Literature Review.- Retailer Competition.- Empirical Analysis.- Conclusion and Managerial Insights.

• Format: Paperback
• Language: English
• ISBN: 3642133924
• ISBN13: 9783642133923
• Release Date: September 2010
• Publisher: Springer
• Length: 153 Pages
• Weight: 0.56 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"