Collaborative Communities

by Jeffrey C. Shuman and David Rottenberg

We live at the dawn of an economic transition as profound as the beginning of the Industrial Age. Every product is available everywhere. Every customer has absolute control, and competition for the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0793144353
• ISBN13: 9780793144358
• Release Date: January 2001
• Publisher: Dearborn Trade
• Length: 224 Pages
• Weight: 0.99 lbs.
• Dimensions: 0.8" x 6.2" x 9.2"

Customer Reviews

Shuman and Twombly Make Process of Collaboration Clear!

Collaboration is a popular business buzzword but I haven't found many who can describe clearly how to make it work. This book is like a light in a dark room. It makes the process clear. It goes into a detailed history of how the evolution of technology has increased the power of the consumer to the point where it takes a collaboration of companies connected by the Internet to define, produce and deliver the right products at the right price. The book answered a lot of questions for me. I am looking forward to the sequel. I highly recommend this book! Buy it.

A Sense of Place...a Very Special Place

Many years ago, I read a book by Wilson S. McWilliams (The Idea of Fraternity in America) in which he provided a broad yet probing analysis of how and why Americans have formed and then sustained various kinds of groups. The groups' structure and purposes vary: military, commercial, religious, political, economic, social, athletic, etc. Most groups emerge as a result of what might be viewed as enlightened self-interest. Our nation's motto ("E pluribus unum") correctly suggests one of the basic principles of Colonial solidarity. McWilliams' concept of "fraternity" is quite similar to Shuman and Twombly's concept of "community" even as the two books written by these authors, obviously, also have a different structure as well as different purposes. In the Preface, Shuman first acknowledges the "conventional wisdom" that if a given business is based on a good idea and that idea is effectively implemented, the business will succeed. Then he rejects it: "In reality, no matter how good a business idea is, no matter how well the idea is implemented, as soon as you open your doors for business [literally or virtually], you will find your business has to change -- not just minor adjustments and small shifts in marketing or product design but radical [italics] change." Shuman then asserts that what he calls "The Rhythm of Business™" (TROB) is the most reliable process by which to develop and grow successful businesses of every size and type, not just today but yesterday and tomorrow. (The Rhythm of Business is the title of Shuman's previous book.) Given this methodology and all of the new technologies, Shuman then shares a "second thought": the business pattern required for the 21st century "is what I call the Collaborative Community™."In this book, Shuman and Twombly (with David Rottenberg) develop that "second thought" by incorporating -- integrating, actually -- technology with TROB inorder to enable their readers "to stay in touch with us and continue to develop their understanding of how to achieve and maintain success in our new networked world." What they envision, in essence, is a new "fraternity." The material in the book is organized within three Parts: The Revolution in Business, The New Reality, and The New Business Pattern, followed by a "References" section for those who wish to extend and enrich their understanding of various issues addressed in this book. For whom will this book have the greatest value? Probably owners/CEOs of small-to-midsized companies; especially those who are perhaps struggling, now, with the always-difficult transition from entrepreneurship to professional management. Decision-makers in larger organizations will also derive substantial benefit from this book, especially if they are primarily responsible for business units or even departments within those organizations. Those who share my high regard of this book are urged to check out Fitz-enz's The E-Aligned Enterprise, Segil's FastAlliances, and O'Dell and Grayson's I

A must read book!

"I read a lot of business books and COLLABORATIVE COMMUNITIES is the best I've read this year. It combines philosophy and practicality in an easily digestible manner. It helped me understand what collaborative communities are and how to transform my company into one. I recommend it for anyone interested in the subject."

Customer is King

The customer is king. The authors would modify that adage with "The Customer is a partner." Rather than holding onto the old ideology of seperation and rugged individualism, a new vision of business has been created. This includes a collaboration between customer, business and all tangents therein. In a world where connections can seem tenuous at best the authors have recognized a need to create stronger bonds in order to nurture success.

On Target For The Emerging World Of Personalization!

Shuman and Twombly have proposed a model that is right on target for the emerging reality of empowered/networked consumers. These consumers, unlike their predecessors living in the era of mass production, will continue to increase their demands for products and services that satisfy their personal needs. Collaborative Communities offers a viable model that can meet these challenging customer demands while offering companies real profit opportunities.