Cold Calling Early Customers: Validate your idea. Find your first customers.

By Robert Graham

"I'm a timid engineer by training, so I was skeptical that I'd ever beinterested in a book about cold calling, but Robert's book is amazing.It turns a smarmy field that I'd hate to enter into an analyticalapproach to getting customer leads while simultaneously creatingactual value for the people you're talking to. I was particularlyinterested by his suggestion to pre-validate the market for a newproduct by cold-calling prospects, interviewing them for a writeup onyour industry blog, and doing market research in the context of theinterview. That's brilliant: it provides easy and obvious value forthe guy on the other end of the phone while also getting you theirundivided attention to discover how their life sucks and how you cancreate a product to make it better. Every business selling tobusinesses can learn something from this book."- Patrick McKenzie, Kalzumeus Software"Robert has ventured into (and conquered) an arena where few startup founders are willing to tread...cold calling. I've recommended this ebook to numerous colleagues looking for concrete advice on how to validate, launch or grow their startup over the telephone."- Rob Walling, Author of Start Small Stay Small: A Developer's Guide to Launching a Startup

• Format: Paperback
• Language: English
• ISBN: 147821483X
• ISBN13: 9781478214830
• Release Date: August 2012
• Publisher: CreateSpace Independent Publishing Platform
• Length: 84 Pages
• Weight: 0.40 lbs.
• Dimensions: 9.0" x 0.2" x 6.0"