Why do losses feel heavier than gains?
Why do we believe we are less biased than others?
Why does confidence often peak where competence is weakest?
Cognitive Biases IV explores ten advanced mental distortions that quietly govern perception, comparison, and self-evaluation. From loss aversion and framing effects to the Dunning-Kruger effect and blind spot bias, this book reveals how the mind misleads itself-consistently and predictably.
Written with clarity and strategic depth, this volume is designed for readers who want more than definitions. It provides structured insight into why intelligent people make irrational choices-and how to reduce the damage.
This is not psychology for theory.
It is psychology for decision-makers.